Adidas has announced it will increase prices in the U.S. due to rising tariffs, which could add up to 230 million dollars in costs this year. Since many products are made in Asia, higher tariffs in Vietnam and Indonesia lead to increased expenses for imports. As a result, Adidas plans to raise retail prices for American consumers. The company faces challenges as it cannot produce most goods domestically, and other brands like Nike are also adjusting prices amid trade tensions and tariff hikes.