This video highlights how K-pop icons BLACKPINK and BTS are driving the global K-pop phenomenon. It discusses the success of the movie KPop Demon Hunters, which tops charts like Billboard 200, Hot 100, and Global 200. The video explores the genre's worldwide influence, fan statistics, and recent releases including BLACKPINK's comeback with JUMP. Billboard staff share insights into K-pop's rapid rise, its cultural impact, and how these artists continue to shape the global music landscape.