Warner Bros Discovery announced plans to split into two separate companies by mid-2026 to better adapt to the evolving media landscape. Warner Bros will focus on studios, movies, and streaming services like HBO Max, while Discovery Global will manage networks, news, sports, and entertainment brands such as CNN and TNT. CEO David Zaslav stated this move aims to strengthen their businesses amid the shift from cable to streaming. The split mirrors similar industry strategies to increase agility and focus.