Spotify shares declined 11% after missing second-quarter revenue, operating income, and guidance expectations. Despite a 57% surge year-to-date, the company's stock faced setbacks. Spotify's user base remains loyal, with a preference for the platform over competitors, and new pricing tiers are expected to boost future revenue to over 20 billion dollars by 2026. The platform’s podcast advertising share is growing, though ad revenue remains a smaller part of total income. CEO Daniel Ek emphasized improved ad tech to accelerate growth.