In this video, Ariel Kelman, the president and CMO of Salesforce, discusses the transformative role of AI agents in marketing. He explores how these advanced technologies can enhance support for marketing and sales teams, streamline processes, and improve customer engagement. With insights into AI's capabilities and future potential, Kelman highlights the strategic importance of integrating AI agents into business operations to drive growth and efficiency. The video provides valuable perspectives for marketing professionals eager to leverage emerging AI tools.