In this video, Jharonne Martis, Director of Consumer Research at LSEG, discusses the true strength of U.S. consumers. Despite rising retail sales, signs of consumer strain are emerging. She explains that increased spending may not indicate economic stability, highlighting underlying financial pressures faced by consumers. The analysis challenges common perceptions and provides insights into whether the U.S. consumer remains resilient or is showing signs of softness, emphasizing the importance of looking beyond surface figures.