MrBeast faced backlash over his AI-generated thumbnail tool, which critics say copies artists' work. In response, he apologized and removed the AI feature, offering to hire real artists instead. The controversy sparked a debate about AI's role in creativity, with concerns about its impact on artists’ livelihoods and originality. While some small creators appreciate affordable AI help, others worry that reliance on AI threatens artistic integrity. This reflects broader tensions between innovation and traditional art in digital content creation.