In this video, Meredith Kelly, Skoda's global marketing head, discusses the company's innovative Be More campaign. She explains how placing vibrant pictures of flamingos and raccoons across Europe helped rebrand Skoda and redefine automotive marketing. Kelly shares insights into the campaign’s creative approach, its impact on brand recognition, and how unexpected visuals can engage audiences in new ways. This creative strategy showcases Skoda’s bold move to stand out in a competitive market.