In this video, Lyft CEO David Risher discusses strategies for improving the company's competitiveness against Uber. He emphasizes that providing better service is essential for attracting and retaining customers in the ride-sharing industry. Risher highlights the company's focus on enhancing rider experiences and service quality to stand out in a crowded market. The insights are shared during Fortune's Brainstorm Tech event, offering a glimpse into Lyft's future plans for growth and differentiation through superior service.