In this insightful video, Levi's CEO Michelle Gass shares her unconventional advice on denim care, explaining why you shouldn't wash your jeans after every wear. Advocating for sustainability, Gass highlights the longevity and conservation benefits of minimal washing. This clip captures a moment from her discussion with Fortune, providing valuable tips for maintaining your favorite denim while also being mindful of environmental impact. Join the conversation and rethink your laundry habits to help reduce water usage.