In this video, Ellis Winstanley, co-owner of Austin’s El Arroyo, shares how a quirky restaurant sign became a cultural icon, gaining attention from the Texas Governor. He discusses the strategy behind building a strong brand through memorable signage, playful April Fool’s pranks, and innovative marketing. Ellis also talks about developing software to help restaurant operators focus on hospitality while managing operational challenges. The video offers insights into creative branding and the power of humor in business.