Lamborghini CEO Stephan Winkelmann explains that tariff uncertainties are causing even wealthy buyers to delay purchases. Despite a strong order backlog and record revenue, clients remain cautious about price hikes and export tariffs. The company faces a 27.5% tariff on U.S. exports and recent summer price increases on models like the Urus and Revuelto. Lamborghini continues to attract younger, diverse customers globally, especially women, and maintains premium production mostly in Italy, emphasizing its Italian brand identity.