In this video, Fortune shares insights from Keurig Dr Pepper CEO Tim Cofer, who reveals his morning routine starting at 5:30 a.m. with a cup of coffee. He discusses his passion for coffee and how he manages to enjoy 50 different coffee brands, highlighting the importance of coffee in his daily life. The brief 44-second clip offers a glimpse into his caffeine-driven mornings, emphasizing the role of coffee in fueling leadership and productivity.