This video explores how New Balance transformed its image from being labeled a "dad shoe" to securing the top spot with the No. 1 NBA draft prospect. By signing rising stars like Cooper Flagg, Shohei Ohtani, and Coco Gauff, the brand is redefining its presence in the sports industry. The documentary highlights strategic moves, innovative marketing, and the brand’s evolving reputation, illustrating how New Balance is becoming a significant player in the competitive athletic footwear market.