A grassroots group called The People’s Union USA has launched an "economic blackout" from June 24 to 30, targeting McDonald's. They accuse the company of price gouging and are urging consumers to boycott the fast-food chain. The video highlights this call to action, explaining the group's reasons and the impact of their campaign. The 36-second clip emphasizes community activism and economic protest, encouraging viewers to support their cause against corporate price practices.