In this video, Sumit Virmani, the Chief Marketing Officer at Infosys, discusses the company's innovative approach to celebrating Rafael Nadal through artificial intelligence. He shares insights on how Infosys leverages GenAI technology to create engaging campaign experiences centered around the tennis legend. The talk highlights the exciting fusion of sports marketing and AI, showcasing Infosys' commitment to technological innovation and brand storytelling in collaborating with world-renowned athletes.