Jim Mollica, Bose's CMO and president of luxury audio, shares insights on how Bose is driving business growth through its luxury expansion. Speaking at Cannes Lions, Mollica emphasizes the importance of innovation and strategic focus in elevating Bose's premium offerings. The video highlights Bose’s approach to capturing a luxury market, emphasizing brand differentiation and targeting discerning consumers. This approach is key to strengthening Bose's position in the high-end audio industry and fueling sustainable growth.