In this video, Klarna's Chief Marketing Officer, David Sandstrom, discusses how the company transformed its approach to fintech marketing. He shares insights into innovative strategies and tactics that helped Klarna stand out in a competitive industry. The talk covers rewriting traditional marketing norms, embracing creativity, and leveraging customer-centric initiatives to drive growth and brand recognition. This presentation offers valuable lessons for marketers looking to revolutionize their fintech campaigns and build stronger customer connections.