Melissa Ben-Ishay, cofounder and CEO of Baked by Melissa, shares how getting fired at 24 led to building a cupcake empire and a viral social media following. In this interview, she opens up about launching the brand, embracing the CEO role, and using authentic content to build a loyal community. Melissa also discusses balancing motherhood and leadership, how TikTok transformed her business, and what it means to be the face of a brand.
26 min
2025