Why fresh yuzu is so expensive in the US

Business Insider15 min

Yuzu has been trending in the United States for a few years now. Michelin-starred chefs, craft breweries, and foodies across the country pay a premium for the hard-to-find fruit. All the while, in Japan, yuzu has been a staple for centuries. The country is one of the top producers and consumers of yuzu, growing about 27,000 tons a year.

Released

2025