This video explores the controversy surrounding Erewhon Market, a luxury Los Angeles grocery chain, after it reportedly pressured a TikTok creator to delete her popular dupe recipe videos. The creator, a former employee, received a cease and desist letter, sparking backlash from followers who see this as silencing affordable alternatives. The incident has reignited criticism over Erewhon’s high prices, recent health concerns, and questions about its ethical practices as a Certified B Corporation, highlighting ongoing community tensions.