This video features an insightful discussion with Esi, Unilever's Chief Growth and Marketing Officer, exploring how marketing strategies evolve in a digital era. Topics include understanding desire and preference, moving beyond traditional funnels to a many-to-many model, and measuring brand value. Esi shares lessons from successful campaigns, the impact of social media and creator economies, and how AI is shaping marketing. The conversation emphasizes winning hearts, minds, and machines in the modern marketing landscape.