This video features a discussion on the global expansion of Latin touring, highlighting how Latin artists are increasingly performing beyond the U.S. and Latin America. Live Nation’s Jorge Garcia, Mac Clark from CAA, and Leizer Guss from OCESA share insights into how Latin America has become a major international music destination. They explore the trends driving this growth, the touring strategies of Latin artists, and the evolving landscape of global music festivals, emphasizing Latin music's expanding influence worldwide.