In this engaging video, Kendrew Hartanto, CEO of BrilliA, discusses the company's journey to becoming a market leader in women’s undergarments. He highlights innovative strategies, the challenges and successes leading up to the IPO, and how BrilliA has redefined industry standards. The CEO shares insights into building a strong brand, fostering innovation, and maintaining growth in a competitive marketplace, offering valuable lessons on leadership, perseverance, and market positioning.