Starbucks makes big change to loyalty rewards program

About Starbucks makes big change to loyalty rewards program

This 51-second video discusses recent significant changes to Starbucks' loyalty rewards program. It explores how the updates may impact customers’ benefits and motivations, highlighting potential customer dissatisfaction. Hosted by The Street, the video provides insights into the adjustments and reactions, emphasizing the importance of loyalty programs in customer engagement. Viewers will get a quick overview of the key modifications and their possible effects on Starbucks customers worldwide.