In this video, the Sephora North America CEO shares insights into her initial meeting with Selena Gomez’s Rare Beauty brand. She discusses why Sephora decided to support and partner with Rare Beauty, highlighting the brand’s unique approach and vision. The conversation offers a behind-the-scenes look at their collaboration and how it aligns with Sephora's commitment to diversity and innovation in beauty. This insightful discussion underscores the importance of groundbreaking partnerships in the beauty industry.