Rivian has ended its exclusivity agreement with Amazon, allowing it to market its electric delivery vans to other companies. Originally, Amazon committed to buying 100,000 vans by 2030 but received only about 20,000 due to production delays. Without the Amazon deal, Rivian is launching two new van models priced at $83,000 and $87,000, aiming for better profit margins. While this move could enhance Rivian's financial status through potential fleet deals, it also poses risks without Amazon's guaranteed orders. The key to success lies in Rivian's ability to scale production and attract new clients quickly.