Procter & Gamble delivered mixed quarterly results amidst challenging market conditions. The company reported an earnings per share of $1.54, slightly above expectations, but revenue fell short at $19.78 billion compared to the anticipated $20.11 billion. A decline in demand, rising tariffs, and increased brand investments led to a reduced outlook. Net sales dropped by 2%, with a 1% decrease in volume, particularly affecting the baby, feminine, and family care segments. CEO Jon Moeller explained that inflationary pressures from new tariffs contributed to the challenges, and price increases are expected in July. For fiscal year 2025, P&G anticipates flat sales and has lowered its core earnings per share forecast. The company's shares fell over 1% in premarket trading following the announcement.