Tennis legend Roger Federer faces one of his most unexpected challenges yet, teaming up with Elmo from Sesame Street. In this playful Super Bowl 2025 commercial, Federer trades his tennis gear for a showdown with the famous puppet, where letters are the game of choice. As Elmo quizzes Federer with zest and humor about the alphabet, the ad unfolds with funny exchanges that keep the tennis star on his toes. Highlights include rapid questions that transform into a comedic skit, showcasing how the right shoes can aid in every game, playful or sporting.