This documentary explores the rise and fall of American Apparel, examining its controversial history, charismatic leadership, and the cult-like culture that shaped its identity. Premiering in July 2025, it delves into the dynamics behind the clothing empire’s success and unraveling, revealing the darker side of fame, business practices, and societal impact. With compelling insights, the film provides a gripping look at an iconic brand’s complex legacy and its influence on the fashion industry.