Nike’s Turnaround Hits Hard in Q4, But Company Sees Brighter Outlook Ahead

About Nike’s Turnaround Hits Hard in Q4, But Company Sees Brighter Outlook Ahead

Nike experienced a significant profit decline in its fiscal fourth quarter, with net income dropping 86% to 211 million dollars and sales decreasing 12% to 11.1 billion dollars. Despite the setbacks from heavy discounting, wholesale changes, and digital struggles, both earnings and revenue exceeded Wall Street expectations. Nike's direct digital sales declined 26%, while physical stores grew slightly and North American sales outperformed forecasts. The company plans to reset its product pipeline, focus on apparel and women's offerings, and address financial pressures, signaling a brighter outlook ahead despite recent challenges.