NFL quarterback Russell Wilson and his wife Ciara have co-founded 3BRAND, a successful sportswear company for kids. Despite global retail challenges, their moisture-wicking shirts have gained popularity, leading to over 100 million dollars in sales. The brand’s innovative approach and Wilson’s athlete influence have helped it stand out in the children's apparel market. This video explores their entrepreneurial journey, challenges faced, and the impact of their winning sportswear line.