In this engaging video, Seth Matlins, managing director of Forbes CMO Network, sits down with Tim Ellis, the CMO of the NFL, to discuss essential strategies for future-proofing the league. They delve into the importance of creative courage and strategic marketing while working alongside the Commissioner and NFL owners to both emphasize and transcend the game itself. Ellis shares the fascinating backstory of Volkswagen's iconic 2011 Super Bowl ad "The Force" and how its creation faced significant challenges.