Ellis Stephens, a teacher from the Bay Area, shares his unique career of waking up at 3:30 am to run a Labubu plush toy business. Capitalizing on the popularity of Pop Mart’s collectibles, he customizes and resells rare figures that can sell for thousands of dollars. The craze has become a global phenomenon, attracting celebrities and collectors alike. Despite high earnings, some worry the market may be unstable. This video explores his daily routine and the booming Labubu trend.