Lego achieved its best first half ever, with a 12% revenue boost to 5.4 billion dollars and a 10% increase in operating profit. The company launched 314 new sets, including collaborations with popular series like Bluey and One Piece, and is expanding into the Pokémon universe starting in 2026. Strategic partnerships with botanicals, anime, and Epic Games have attracted new customers worldwide. Lego also opened 24 new stores, strengthening its global presence in regions such as China and India, fueling continued growth.