Joey Bada$$ confidently claims the throne as the King of New York, emphasizing his dominance in the rap scene. He discusses the meaning behind his title Lonely At The Top, revealing the challenges and loneliness that come with success. Joey also shares his competitive mindset, making it clear that he views other artists, including those from Top Dawg Entertainment, as competition to be challenged. The video showcases his attitude, ambition, and dedication to maintaining his top position in hip-hop.