This video explores the strategies behind the viral marketing success of one of the most popular video game franchises. Tyler Bahl, CMO at Activision Publishing, shares insights on how they create engaging campaigns that resonate with millions of fans worldwide. Produced by Cheddar News, the nearly three-minute discussion highlights the innovative approaches used to build hype and maintain the franchise’s cultural relevance. Witness behind-the-scenes tactics that drive massive audience engagement and brand loyalty.