In this video, Fortune interviews Keurig Dr Pepper CEO Tim Cofer to reveal how the company, valued at 15 billion dollars, has managed to outperform competitors like Pepsi. Cofer discusses strategic moves such as expanding into energy drinks, innovating with eco-friendly K-Rounds in coffee, and managing inflation and tariffs. The video highlights how Keurig Dr Pepper's bold approach and leadership are transforming the beverage industry and rewriting market rules.