This 55-second video explains how Keurig Dr Pepper's $15 billion empire successfully outperformed Pepsi. Fortune features insights from CEO Tim Cofer, revealing the company's strategic approach to growth, market dominance, and innovation. The video highlights the key factors behind Dr Pepper's rise, including product diversification and innovative marketing tactics. It offers a quick yet comprehensive look at how the company beat out an industry giant and reshaped competitive dynamics in the beverage world.