This video features Ice Cube discussing his ambitious plans for the Big3 basketball league and how 3-on-3 basketball is evolving into a global phenomenon. He explains the strategic vision behind expanding the league internationally, fostering new talent, and increasing its popularity worldwide. With insights into the league's growth and future, Ice Cube highlights how 3-on-3 is just beginning to make a significant impact in the basketball world, signaling a new era for the sport.