Discover how Frank's RedHot became America's top-selling hot sauce, surpassing brands like Tabasco and Cholula. This video explores the company's strategic marketing, loyal customer base, and dedication to quality that helped it stand out in a crowded market. Learn the history, branding secrets, and innovations that fueled its rise to dominance. A compelling story of how one hot sauce captured the hearts and taste buds of the nation through passion and persistence.