Join Amir Nathan, a Michelin Bib Gourmand-awarded chef and co-owner of Sami & Susu, as he shares the remarkable transformation of his business. Originally opened as a general store during the challenging COVID period, it evolved into a bustling hotspot in NYC's dining scene. Discover the journey through financial hurdles, the dynamic restaurant industry, and the relentless New York hospitality landscape. Learn how embracing risks and integrating technology has driven success, while bringing authentic Israeli flavors to the city.