Elon Musk strictly maintains that there are no discounts or special treatments, even for his family and celebrities. His mother, Maye Musk, and cousin, Lyndon Riv, have confirmed they pay full price for Teslas, with Riv being told to order online at the listed price. Celebrities like Snoop Dogg also receive the same firm response. Additionally, the Musk name can sometimes increase costs, as seen when Tosca Musk's business rent quadrupled due to assumptions about Elon’s wealth.
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2025