In this video, Di Sanborn, Coinbase's marketing leader, discusses the strong appeal of cryptocurrency among the younger generation. She highlights that approximately 69% of cryptocurrency owners are Gen Z and millennials, emphasizing their growing interest and engagement with digital assets. Sanborn explains the factors driving this demographic’s enthusiasm, such as technological familiarity and the desire for financial innovation. The video offers insights into why crypto resonates with younger audiences and how Coinbase targets this evolving market.