In this video, Yves Briantais, Carlsberg's global Chief Marketing Officer, shares his personal journey into marketing and discusses the company's innovative approach to beverages. Emphasizing that it's not just about beer anymore, Briantais highlights how Carlsberg is diversifying its product range beyond traditional brews to create new beverage experiences. The discussion explores the company’s commitment to innovation, consumer trends, and redefining beverage culture. Discover how Carlsberg is evolving to stay ahead in a competitive market.