In this video, Todd Kaplan, Kraft Heinz North America's Chief Marketing Officer, discusses his transition into the role and reveals details about the company's latest marketing approach. He highlights a collaboration with Richie Saunders and explains how their relationship to Tater Tots is integrated into Kraft Heinz’s innovative marketing strategy. The conversation emphasizes a 'marketing that happens' mindset, showcasing how authentic storytelling and strategic partnerships are shaping the brand's future.