In this engaging video, Mazda Americas' Chief Marketing Officer Brad Audet discusses their 'radically human' approach to brand building. He emphasizes authentic connections with consumers, prioritizing empathy and transparency to foster loyalty and trust. Audet shares insights into Mazda's innovative marketing strategies that focus on genuine relationships and creating meaningful experiences. This approach aims to differentiate the brand in a competitive market by putting people first and embracing a human-centric philosophy.