In this video, Canva's Chief Marketing Officer Zach Kitschke shares insights from the Canva Create event and discusses the company's approach to maintaining a strong sense of community. He emphasizes the importance of fostering local connections and engaging with diverse audiences worldwide. Zach explains how Canva integrates community-centric values into its brand strategy, ensuring it remains approachable and relevant. The video highlights Canva’s commitment to building meaningful relationships and staying true to its core mission of empowering users globally.