In this video, the cofounders of Bounce Insights reveal how artificial intelligence is instrumental in overcoming business challenges. By leveraging AI-powered software, the company offers deep insights into consumer behavior, helping brands like Coca-Cola, Unilever, and Tesco understand their customers better. Founders Charlie Butler, Rónán Dowling-Cullen, Joshua Stafford, and Brandon Dooley discuss how their innovative market research approaches shape product development and marketing strategies, revolutionizing consumer understanding.