BCG global personalization leader Mark Abraham shares how marketing teams can unlock the power of GenAI

About BCG global personalization leader Mark Abraham shares how marketing teams can unlock the power of GenAI

In this insightful video, Mark Abraham, BCG's global personalization leader, emphasizes the importance of consent and security when leveraging GenAI in marketing. He discusses how marketing teams can harness the power of GenAI to personalize experiences, improve customer engagement, and drive growth while ensuring data privacy and compliance. Abraham highlights best practices for responsible AI use, helping organizations unlock innovative opportunities in a rapidly evolving digital landscape.